The Tour is located in the Great Lakes region, which has several of the largest cities in North America nearby and perhaps the largest market of active golfers in the U.S. during the summer months.
Michigan is considered “America’s Summer Golf Capital,” has more public golf courses than any other state, and is one of the most popular vacation destinations for golfers in the U.S. during the summer months.
As a newly formed tour in a region of the country practically devoid of professional developmental tour golf, the Michigan Player's Tour will create a considerable splash in the professional golf scene.
Sponsorship of the Tour will thrust the sponsoring company into the developmental tour scene and give it instant brand name recognition in the professional golf marketplace.
Sponsorship of a professional developmental tour can provide considerable added exposure to the company's products and services but at considerably less cost than targeting exposure on the major golf tours in the U.S. and Europe.
The Tour is also planning a Women’s Division, allowing the sponsor to target the audience of both the men’s and women’s professional tours.
The Tour will be played in some of the most pleasant and comfortable weather conditions found anywhere in the U.S. during the summer months, adding to its appeal among players and increasing field size.
Michigan has wonderful amenities and attractions apart from golf and is an ideal location for players to bring families and to enjoy the entire summer up north.
The Tour will be played on some of the most spectacular and demanding public courses anywhere in the U.S., adding to its appeal to players and fans alike.
Sponsoring the Tour while in its formative stages will allow maximum input into the development of the Tour and in developing the Tour's image and marketing approach.
All of the events on the Tour will be played in a relatively small geographic area, minimizing a player's travel expenses.
Michigan has lost several professional events in recent years, including the Ford Senior Player’s Championship, the Farmer's Charity Classic, the Oldsmobile Classic, and a Future's Tour event. The Michigan Player's Tour will soon be the only source of professional golf in the state except for the Buick Open, and will thus command more attention from golf fans in the region than could otherwise be expected.
